International Communication Strategies of Chinese Radio and TV Networks PDF
By:Duan Peng
Published on 2017-04-13 by Springer
This book discusses the effect of communication strategies in the course of China’s national image building from both a theoretical and a practical perspective. The research data are collected via researcher’s in-depth observation as well as focus group analysis and case study of selected Chinese radio and TV networks. On the basis of the empirical study and drawing on theories of international communication and political communication, this book also introduces an analytical framework that can be used to evaluate the effect of communication strategies in practice. Especially, the framework is applied to systematically analyze the formation and application of Chinese Communist Party’s communication strategy with an aim at improving the national image and increasing its global influence. This book is of interest to graduate students and researchers who are interested in the broadcast communication in China.
This Book was ranked at 23 by Google Books for keyword 568+Medical Books Novel PDF.
Book ID of International Communication Strategies of Chinese Radio and TV Networks's Books is CfuqDgAAQBAJ, Book which was written byDuan Penghave ETAG "4RQSR2gMjs8"
Book which was published by Springer since 2017-04-13 have ISBNs, ISBN 13 Code is 9789811044601 and ISBN 10 Code is 9811044600
Reading Mode in Text Status is true and Reading Mode in Image Status is true
Book which have "209 Pages" is Printed at BOOK under CategoryLanguage Arts and Disciplines
Book was written in en
eBook Version Availability Status at PDF is true and in ePub is true
Book Preview
Download International Communication Strategies of Chinese Radio and TV Networks PDF Free
Download International Communication Strategies of Chinese Radio and TV Networks Books Free
Download International Communication Strategies of Chinese Radio and TV Networks Free
Download International Communication Strategies of Chinese Radio and TV Networks PDF
Download International Communication Strategies of Chinese Radio and TV Networks Books
No comments:
Post a Comment